Focus Groups

As part of our extensive knowledge base related to qualitative work, we specialize in conducting focus groups for a variety of purposes.  We use focus groups to collect data about the following and other issues:

• needs assessment

• consumer satisfaction

• employee satisfaction

• instrument development

• exploration of new areas of knowledge

• gathering input about program changes

•  program evaluation

We assist with all aspects of focus groups, including:

• developing focus group protocols

• developing procedures

• conducting focus groups

• transcription

• interpretation of findings

• report writing